Finally, this year’s edition of the Gulder Ultimate Search kicked off on Friday (yesterday) with the 12 contestants getting familiar with the Usaka Jungle in Akwa Ibom State.
Although the show has been on for some years now, the contestants will soon realise that what they watch on TV is certainly not the same as being in the jungle -sleeping outdoor under the sun and rain for 28 days!
However, the toughest and the ultimate man will be rewarded with a whooping N10m. It won’t be a surprise if the contestants fight this great battle to become the ultimate.
Speaking on this year’s edition, Marketing Manager, Gulder, Legend and Life, Nigerian Breweries Plc, Mr. Emmanuel Agu, said, “The 10th edition of Gulder Ultimate Search will be unlike what viewers are used to. It promises to be 10 times the fun and excitement. I only urge viewers to stay glued to their TV screens for the intrigues and best of jungle adventure.”
According to Agu, a lucky viewer will drive home a brand new Sports Utility Vehicle for participating in the first ever Gulder Ultimate Search Fans Edition.
He stated, “Gulder is giving fans and viewers a chance to compete in Nigeria’s first 100 per cent local content reality TV show from the comfort of their homes. Scared by what the contestants go through on the show? Terrified of being mired in mud, beaten by rain, bitten by insects, burnt by the scorching sun and smitten by the haze and winds? Viewers need not be frightened as the Gulder Ultimate Search Fans edition will involve none of these experiences.”